Need For Speed The Run (Viacom) / Case Studies
Need For Speed The Run
Viacom
The Brief
Viacom approached Hijack with a brief to create an ad for “Need for Speed The Run” .
“Need for Speed The Run” is a gamer's game. It was a return to the realistic, high impact visceral nature of the "Need For Speed" franchise.
The aim was therefore, to create an ad that embodied all these qualities.
Outcome
We created an MPU which transformed into a full page take over. The MPU’s was designed as an ignition button to encourage interaction.
When hovered over it would vibrate to simulate an engine starting. A large video would then race on screen showcasing the “Need for Speed The Run” Unleashed trailer. We also integrated point of purchase on the video to increase sales.
Results:
- Video fully played- 24,376
- Average interaction time – 38secs
- Interaction (the amount of users who saw the ad hovered over the ad box) -108,084
- Clicks – 32,304
