Brink (Viacom) / Case Studies
Brink
Viacom
Gametrailers.com approached us to drive consumer attention toward their latest first-person shooter video game Brink. They were also looking to boost the amount of pre-orders they were getting.
To come up with an attention grabbing ad format and solution, Hijack studied the core concept of the game. Brink is about two opposing factions, Resistance and Security, fighting in an ancient city floating above the earth called The Ark.
With this story in the back of their minds, the team decided to design dynamic MPU and leaderboard with an engaging game description including a call to action for the user to rollover. Upon rollover, a micro-site took over the page featuring a shooter from one of the factions in the midst of the action and a trailer of the game. Click-throughs were available for users to learn more about the characteristics of the game and a final call to action enticed them to pre-order their copy.
The results:
- Interaction rate 3.38%
- Expand rate 7.64%
- Average interaction time 62.84 seconds
- Full video views 75,094
- On average users saw the ad 9 times
