Taking Woodstock (Time Out) / Case Studies
Taking Woodstock
Time Out
This is an example of another movie promotion with Time Out, this time using our Editorial Hijack format.
The concept here involved a standard MPU format, but when the user rolls over this, the whole page transform into a drug-induced haze of advertorial content.
The results
- 3,894 total clicks
- 1.88%ctr vs 0.36% for rich media ads
- 57.64 secs average dwell time
- 22.70% interaction rate (vs 15.81% average)
- 20.42% Expansion rate
