Apassionata (Time Out) / Case Studies

Apassionata

Apassionata

Time Out

The Brief

Apassionata had never advertised digitally so when Time Out approached us with the brief we were excited.The show is a combination of highly skilled horse riding, dance, mind blowing sets and a highly immersive narrative.

The aim was to create an ad that was as “dazzling” as the show.

Outcome

First, we created an MPU embedded with a trailer. This immediately guaranteed awareness and encouraged further engagement. Once hovered over the ‘Time Out’ page would then blur out transforming into a ‘full page takeover’. The beautifully designed overlay featured a large video trailer and an option to learn more about the show.

Results:

  • Video fully played- 23,979
  • Average interaction time – 14secs
  • Interaction (the amount of users who saw the ad hovered over the ad box) -2,602
  • Unique users- 73,314
Apassionata