A Serious Man (Time Out) / Case Studies
A Serious Man
Time Out
Time Out approached Hijack Media to create and deliver an advert to promote an upcoming Coen Brothers film “A Serious Man”.
The ad needed to complement the Time Out feature that included a timeline of the all the Coen Brothers films shot across America.
Hijack created an interactive elastic ad that sat on the film section of the Time Out website. The four tabs of content mirrored the Magazine supplement, offering a 60 sec video trailer, transcript of the Coen brothers interview and film synopsis.
Hijack also designed an interactive map of America detailing every Coen Brothers film. Each icon on the map represented a theme of the film.
The results:
- 99.22 Ad average duration
- 51.16 seconds User average dwell
- 17.46% Interaction rate
- 17.11% Total expansion rate
