Diageo (Sky) / Case Studies

Diageo

Diageo

Sky

Brief

Aligned with BskyB’s ‘perfect evenings in’ campaign, BSkyB approached us with a brief to create an ad complimenting Diageo’s ‘pre-mix’ selection.

Outcome

We consequently, developed a Diageo themed ‘Micro site’, which consisted of a competition based quiz and a TV guide. The TV guide included a selection of Sky’s hit programs for the week.

The competition based quiz featured movie/TV trivia questions designed encouraged user engagement, dwell time and general share-ability of the site.

Results:

  • Page views – 79,567
  • Unique Visits – 39,835
  • per visit-2.00 pages
  • Average time on site - 1:16
  • Competition Entrants – 5,457
Diageo