Hijack Media – Nissan Traitors

To coincide with the launch of their new cars, the 370Z and GT-R, Nissan required an addictive game format to feature on the BBC Top Gear website

Hijack developed a simple but effective game based around the “Be a traitor” theme of the Nissan campaign. The player must accelerate as fast as possible over the finish line to proceed to the next round.

This proved extremely popular and viral, getting 108,885 hits in the first 4 weeks.