Magners (BBC) / Case Studies

Magners

Magners

BBC

Brief

In line with the launch of Magners new range of blended ciders, The BBC approached Hijack to create an ad to showcasing the variety of flavors.

The aim to integrate editorial content within the creative.

Outcome

Hijack designed a content wipe ad, showcasing cider based recipes using by using different Magners flavours. The result was a highly engaging expanding ad unit.

Results:

  • Unique Visits – 267,547
  • Average interaction time – 10secs
  • Interaction (the amount of users who saw the ad hovered over the ad box) -11,168
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