Hijack Media – Railteam and Lufthansa

For the BBC Worldwide site, these are two examples of innovative expanding ad formats.

Railteam

Starting as a super skyscraper format, on rollover this expanded into a microsite with an interactive map. The map showed some of the major rail routes in Europe, and also three of the best things to do at each destination.

Lufthansa

This standard-size MPU expands on rollover into another great guide to what to see, do and eat in some of Lufthansa’s most popular destinations.